You’ve tried the obvious moves for growth. It still feels harder than it should.
Turn up acquisition
More outbound. More ads. More content. More “experiments.”
Breaks when: buyers can’t tell why you vs what they already use.
Add specialists
Growth marketing, sales leadership, enablement
Breaks when: buyers still can’t process choosing you, funnel gets stuck.
Do classic positioning
Workshops driven by internal opinions, a new narrative on paper
Breaks when: it’s not grounded in buyer reality and what triggers a switch..
These moves fix execution first before the buyer case is clear.
Most teams try to fix growth with what they can control, channels, process, hires, messaging before aligning on what buyers control: how they classify you, compare you, and justify changing.
Pull buyer truth upstream, then wire it into positioning + narrative + playbooks so your team can repeat it.
Demand-first GTM in three steps
Map buyer truth
context, triggers, anxieties, habits, alternatives, decision criteria - what drives purchase.
Outcome: a demand map you can build from.
Sync positioning
Define your ICP boundary and choose explicit tradeoffs your org can commit to and repeat.
Outcome: a position you and your team can own.
Operationalize Repeatability
A repeatable sales pitch, and playbooks for discovery + objections. Website messaging, .
Outcome: survive the jump between sales & sales.
What you walk away with
- A demand map (why buyers switch, what they fear, what they compare)
- An ICP boundary you can bet on
- A chosen position with explicit tradeoffs
- Homepage messaging + narrative rooted in buyer reality
- A repeatable sales pitch your team can actually repeat
- Playbooks that reduce founder-dependence
Because buyers already have a story.
We don’t invent messaging. We extract the decision logic buyers are already using, then make your company consistently speak to it.
Choose your level of support
Same foundation. Different level of implementation support.
Fast clarity + shippable artifacts
- Demand-first buyer research
- Forces map and ICP definition
- Positioning options
- Sales Pitch
- Messaging + homepage positioning
- Timeline: 6-8 weeks
Book a diagnosis call
Embedded Partner
Same foundation, plus we stay to help implement, iterate, and align the org.
Best for: Founders who need hands-on help building the GTM function and compounding clarity.
- Everything in Consulting, plus :
- Sales playbook development
- Team training + alignment
- Ongoing GTM iteration + deal support
- Product-market fit guidance
Timeline: 6-12 months
Get in touch
Amine Serbout
Demand clarity → execution wiring
I’ve watched too many good products stall because the team couldn’t explain - in buyer terms - why anyone chooses them.
I’ve worked across AI/data-driven product, strategy, and cross-functional execution. The pattern is consistent: it’s rarely about what you can ship. It’s a demand clarity problem and then an execution wiring problem.
So I do two things:
Get to buyer truth
Sync positioning, then operationalize it into revenue assets + playbooks
If you’re ready to graduate from founder improvisation to a repeatable GTM engine, let’s map what’s missing.
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Questwoods joined forces with HostifAI to shape the future of AI-Powered Engagement & Orchestration Ops
"Amine didn't just helped articulate our vision and address early growth challenges, they gave us the tools to lead in uncertainty"