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Turn messy product-market signals into sustainable growth


We help technical founders decode scattered traction and realign product, positioning, and GTM, so you stop pushing your product and start pulling customers with confidence.


The situation

A seed-stage SaaS founder launched to interest across multiple industries. Every customer wanted it for different reasons. Sales conversations went nowhere. Feature requests pulled in opposite directions. They had a product. 

They had interest. But no clear path forward.

what we did (90 days)
Decoded the messy signals:

  • Identified their sharpest ICP from the scattered interest 
  • Tightened product scope to one clear wedge 
  • Rebuilt GTM messaging around one problem their best customers actually paid to solve

Result:  
4x MRR growth in 90 days and secured 3 enterprise design partners who co-funded some product feature development.

What Happened Next (12 months)

We stayed embedded as their venture partner:

  • Cut overbuilt features that distracted from the wedge
  • Aligned sales conversations to the new ICP
  • Built analytics to track what actually drove conversions
  • Helped the team execute without stepping on each other


Get in touch

photo of Amine, Questwoods' founder and principal venture partner


YOUR GROWTH PARTNER

Amine Serbout.


Most consultants fix product OR positioning OR GTM in isolation.

I connect all three because your constraint lives at the intersection.

You built something real. Let's turn scattered signals into sustainable growth.



Connect on LinkedIn 

The problem

What's actually blocking you

When traction feels scattered, it's rarely one clean problem. Many symptoms feed each other:

Serving too many customer types

Interest comes from multiple directions. But nobody buys deeply or repeatedly.

Product does too much

You keep adding features hoping something sticks. What you need is a precise wedge that pulls.

Sales feel unclear

Prospects are interested but unclear. You can't articulate what problem you solve better than anyone else.

Here's what's really happening:

These aren't three separate problems. They're one misaligned system.

Fix product without positioning and you build the wrong thing.
Fix positioning without product clarity and you attract the wrong customers.
Fix GTM without either and you're pushing instead of pulling.

How We Work

You're a great fit if:

Technical founders who need to unlock the next phase of growth.

 Your product does too much for too many

 Interest exists but sales feel scattered

 You need clarity on the one wedge that drives revenue

90-Day Signal Sprint
We decode your messy signals, identify your wedge, and realign product, positioning, and GTM so they work together
Embedded Partner (Monthly)
We stay on to help you execute. Weekly or bi-weekly cadence for as long as you need momentum.


Our Portfolio

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Questwoods joined forces with HostifAI to shape the future of AI-Powered Engagement & Orchestration Ops

Visit HostifAI  

Portfolio Highlights

FAQ

Fractional CMOs optimize campaigns. Product consultants fix features. I work across product, positioning, and GTM together because your constraint lives at the intersection.

We talk. I understand your product, your traction, and where you're stuck. Then we pick the model that fits and move fast.

Morocco. I work with founders globally. All remote, with in-person options for intensive sprints when it makes sense.


You've built something real. 

Let's turn it into sustainable growth.

Get in touch